Five Competitive Forces: Bargaining Power of Buyers (National)

Overview:

In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Bargaining Power of Buyers. Students will read “A ‘Blueprint for Profit’ in a Time of Growing Consumer Power.” Students will then work in groups and analyze the five sources of increased customer power.

NBEA Standard(s):
  • Management, II. Management Theories

Lesson Plan Details:

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