Five Competitive Forces: Bargaining Power of Buyers (Multinational)

Overview:

In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Bargaining Power of Buyers. Students will read “Social Marketing: How Companies Are Generating Value from Customer Input.” Students will then work in groups and analyze how consumer groups organize in order to increase the buying power of multinationals.

NBEA Standard(s):
  • Management, II. Management Theories

Lesson Plan Details:

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