Five Competitive Forces: Bargaining Power of Buyers (Local)
Submitted By:Mustafa Abdul-Jabbar, University of Pennsylvania
Date:July 6, 2011
Grade Level(s):9, 10, 11, 12
In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Bargaining Power of Buyers. Students will read “Power to the People or Just a Fad? Forecasting the Future of Group Buying Sites.” Then students will participate in a roleplay where they will assume the roles of buyers and sellers in a buyers’ market to determine how market forces can affect a seller’s ability to sell products.