Doing Business in China

Overview:

Students will begin this lesson with an introduction to China and the Chinese economy. Then, they will read the Knowledge@Wharton article: “An American Entrepreneur in Shanghai,” and use the information to create brochures that present the opportunities, challenges and recommendations for doing business in China. Students will then use these brochures to provide consultancy to a firm that is trying to enter the Chinese market.

NBEA Standard(s):
  • Entrepreneurship, VII. Global Markets

Lesson Plan Details:

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