Bake Sale Lesson 1: Marketing Research Part I

Overview:

This is the first day of a two-part lesson in entrepreneurship marketing research. In the overall project, Bake Sale, the class will become a company. In this piece of the unit, students will be learning about market research. They will create a survey and begin to collect the data. This lesson and the next can be used in the unit or modified slightly to stand alone and teach about entrepreneurship market research.

NBEA Standard(s):
  • Entrepreneurship, II. Marketing

Lesson Plan Details:

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