Around the World in 80 Seconds (External Factors — Lesson 1)

Overview:

As more and more companies are faced with the question of going global, what does global marketing really mean? What are the challenges of going global? How have some companies excelled at tackling these challenges? This lesson explores these questions, and examines concepts like globalization and global marketing.

NBEA Standard(s):
  • Marketing, III. External Factors

Lesson Plan Details:

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