Politics are front and center in this 2012 presidential election year. Who is your favorite candidate? If you’re having trouble sorting it all out, a website that launched late last year -- known as the eHarmony for elections -- might help you find your match. Keya Dannenbaum is founder and CEO of ElectNext, which connects voters with the most compatible candidates. She sat down with Knowledge@Wharton High School’s Leigh Silver to talk election technology and why it is important to understand the political scene even before you can cast your vote.

ElectNext’s Keya Dannenbaum: Who’s Your Perfect Political Match?

DeQuincy “Moosh” Coleman McRae and Oliver “Twist” Feighan are better known as the hip-hop duo OCD: Moosh and Twist. The Philadelphia natives graduated from high school in the spring of 2011 and are now pursuing a music career full time. Their goal in hip hop, they have said, is to spread positivity and prove that hard work can get you anywhere. They talked with Knowledge@Wharton High School about being teens in the rap industry, their lyrical inspirations (“To be or not to be…”) and the importance of believing in yourself.

Moosh and Twist: ‘City Kids’ in a Hip Hop World

Americus Reed is a marketing professor at the Wharton School of the University of Pennsylvania. He is the marketing department’s only identity theorist, which means that he researches the role that consumers’ self concepts play in guiding buying decisions. He spoke with Knowledge@Wharton High School about marketing, brands and how his skill at playing drums and classical guitar grooves well with the patterns of business.

Americus Reed on Marketing, Brands and the Cadence of Business and Creativity