About Articles:Each week KWHS publishes informative articles on topics from business to entrepreneurship to college. The stories are written specifically for high school students.
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Frozen flip-flops, premium content and human truth — mash them all together and what do you have? A colorful picture of the future of advertising. During a recent Wharton event, students talked to advertising and marketing execs about the messages they create and the consumers they hope to reach.
Published on: December 5, 2013
KWHS interviewer Hari Joy sat down with Wharton junior Katlyn Grasso to discuss her latest entrepreneurial venture championing the empowerment of young women. Grasso, who spent the summer building the foundation of her business, is the embodiment of her own success edict: “You should never place limits on what you think you can achieve.”
Published on: November 5, 2013
The Week in Review:
The U.S. government is back in business, which means they can turn their attention to other pressing matters, like the Girls Count Act 2013, a piece of legislation that will help implement a nationally recognized proof-of-birth system in developing countries. With 16-year-old Malala Yousafzai in the lead, many people this week have been celebrating the advancement of girls around the world.
Published on: October 17, 2013
Think an American Express credit card is only for the rich? Think again. High school senior Wendy Huang visited AmEx this summer and learned a thing or two she won’t soon forget from Alpesh Chokshi, the company’s president of global payment options.
Published on: September 18, 2013
KWHS summer intern Ila Kumar, a senior in high school at Germantown Friends School in Philadelphia, sat down with Katherine Klein, Wharton’s vice dean of social impact, to learn more about the intersection of business and social good. Turns out, it is a very creative, optimistic and dynamic space to explore.
Published on: September 11, 2013
In the next few weeks, Alexandra “Alex” Kukoff, a 14-year-old entrepreneur from California, will begin reviewing designs submitted by engineers to create a special pair of closed-captioning glasses for hearing-impaired moviegoers. It is a story of how a new entrepreneur with little technological expertise can use the Internet to make the necessary high-tech connections to turn an idea into a prototype [an early sample or model built to test a product or concept].
Published on: April 23, 2013
As Earth Day approaches on April 22, KWHS calls on guest writer Rebecca Unger, a high school senior from Massachusetts, to explore the environmental justice movement. Says Unger: “Environmental justice is significant for adolescents, educators and aspiring businesspeople alike. A good entrepreneur needs to consider the practical implications of how systemized inequality affects the market; a good citizen needs to consider the moral implications of failing to challenge that inequality.”
Published on: April 10, 2013
The business of sustainability – meeting the needs of the present without compromising resources for future generations — is growing among companies with a social conscience. Guayakí, which makes and sells Yerba Mate beverages, is an example of a company that has built its entire business model on practices that drive environmental and social change. Its main goal: to get you, as the consumer, to support sustainability with your dollars.
Published on: March 12, 2013