About Articles:Each week KWHS publishes informative articles on topics from business to entrepreneurship to college. The stories are written specifically for high school students.
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The Week in Review:
Sometimes even Swifties need to take the good with the bad. On August 18, fans tuned in for Taylor Swift’s much-anticipated Yahoo Worldwide Live Stream. The next day, cosmetics company Elizabeth Arden blamed its worst quarterly financial results ever on slow sales of celebrity perfumes, especially scents endorsed by Taylor Swift and Justin Bieber. It’s a reminder that behind every brand is a business working hard to be profitable, and celebrity endorsements can influence success.
KWHS interviewer Avivah Hotimsky recently sat down with Adina Luo, cofounder of Black Box Denim, to discuss her passion for great-fitting jeans and for building a brand.
Football fans are likely lining up outside a Finish Line store in Gainesville, Fla. Baltimore Ravens safety Matt Elam, who signed a million-dollar contract last year as a first-round pick, has decided to work in the mall during the off-season to get experience for the day when he hopes to become a retail entrepreneur. Industry insiders agree that solid store experience is a great first step toward a career in retail, whether you plan to work as a buyer, merchandiser or even social media maven. KWHS explores various retail careers.
On February 5, 2014, the University of Toledo attempted to get into the Guinness Book of World Records for the number of bow ties that were tied simultaneously. This quirky display no doubt captured the attention of one young entrepreneur in Memphis, Tenn., who has fastened – and fashioned — his fair share of bow ties. Meet Moziah Bridges, the mastermind behind Mo’s Bows.
Project Runway, Fashion Star, Plain Jane – reality TV shows about fashion are everywhere these days, fueling an ever-greater passion for fashion among the world’s style-conscious teens. And social media provides the platform to not just love fashion, but to also share your insights and begin building your brand as a fashionista. KWHS talks with Laura Woods, a 16-year-old from Australia who publishes Dalliance magazine and who is plotting her path to fashion-publishing greatness.
The Week in Review:
While President Barack Obama is talking about the salvation of the auto industry this week, other car enthusiasts have their eyes on innovators like Elon Musk, CEO and founder of Tesla Motors. This summer, Alexander Mason, 17, visited the electric car company’s headquarters in Palo Alto, Calif., and came away with key insights about entrepreneurial spirit and leadership.
Considered the leader of customer satisfaction in the auto industry, James David Power III is better known to most by the company that bears his name, J.D. Power and Associates. In this KWHS video interview, car enthusiast Evan Acuna talks with J.D. Power about his career, his guiding business principles and, yes, his latest ride.