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The Week in Review:

Prom Appeals to the Heart – and the Business Brain

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Sure, prom is fun and, for many, unforgettable. And amid all the drama and dress decisions, you can glean some valuable insight about innovation, communication, resilience and leadership. Someday when you replace that tux with a boardroom-worthy suit, you may well think back on business lessons from the big dance.

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Cheesy Garlic Bread Chips: Lay’s Lesson in Marketing and Brand Awareness

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If you’re like most people, your deepest connection to a bag of potato chips is when you’re on the couch, binge-watching Grey’s Anatomy, with your favorite junk food. Here’s a chance to think about that bag on an even deeper level — with business concepts like marketing and branding in mind. This article, portions of which first appeared in the Knowledge@Wharton online business journal, explores the role that consumers play in the marketing and development of new products — from the perspective of a Lay’s potato chip campaign on social media.

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The Week in Review:

The ‘Green’ Path from Corporate Social Responsibility to a Brighter Earth Day for All of Us

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As we celebrate our planet on Earth Day 2015, we also take a closer look at the connection between business and the environment. With the help of some smart teen environmentalists, KWHS explores corporate social responsibility and why businesses are “morally responsible to replenish and sustain the sources that provide foundations for their economic success.”

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Checking In with a Guy behind New Technologies for the Golden State Warriors

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As California’s Golden State Warriors professional basketball team moves its way through the NBA playoffs after finishing off a remarkable regular season, KWHS takes you behind the scenes with Daniel Brusilovsky, the team’s digital initiatives lead. Brusilovsky, a teen tech whiz who now, at 22, has landed a “dream” job with the Warriors, explains beacon technology and why it’s important to start learning and doing.

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Three Financial Priorities to Get You Ready for College

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It’s college decision time! Amid all those campus considerations, you should also find time to think about your money. KWHS columnist and student-loan survivor Zina Kumok offers some good advice for helping you navigate your college finances. Moving-in day is too late to start thinking about the impact college will have on your bank account — and your future.

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The Week in Review:

What Does Entrepreneurship Mean to You?

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Young entrepreneurs from around the world recently gathered in New York City to be honored during the Network for Teaching Entrepreneurship’s Global Showcase. KWHS checked in with several of them — from Maryland to Ireland — to find out what they consider to be the true essence of entrepreneurship.

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The Silicon Valley Start-up that Began with Legos and a Market Need

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Shubham Banerjee, a 13-year-old with a creative mind, is now learning what it means to found a start-up technology business in California’s Silicon Valley. He is exploring his potential market, meeting with venture capitalists, planning the launch of his first product and still attending eighth grade at the Champion School in San Jose, Calif. And it all started with Lego Mindstorms EV3 and an interest in helping blind people have access to more affordable technology.

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The Week in Review:

Blogger Zina Kumok: Saving Money Helped Me Prepare for My Future and Even Find Love

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The Global Money Week 2015 theme is “Save Today. Safe Tomorrow.” The message is pretty clear – if you want a more secure financial future, then you need to start doing something about it today. In honor of global money awareness, personal-finance blogger Zina Kumok, 26, writes about one of her favorite topics: saving money.

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