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Career Fuel: Sachin Rekhi on Why You Shouldn’t Fear Rejection


In this, Knowledge@Wharton High School’s first “Career Fuel” feature in which an established entrepreneur or executive offers success strategies to high school students, Sachin Rekhi talks about the importance of overcoming your risk of rejection.

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The Week in Review:

The Value of Intellectual Property


In the world of intellectual property, people and businesses have the right to protect what they create. A newly published report says the U.S. Patent and Trademark Office granted 300,678 new patents in 2014, an 8% rise over the previous year. Meanwhile, a patent-infringement case just launched by Jawbone against Fitbit promises to escalate. Yes, our ideas have value — but how far should we go to defend them?

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The Week in Review:

Cap, Gown, Cash: Get Smart with Your Graduation Gifts


Happy graduation! You’re celebrating with your family and before you know it, everyone’s handing you money-filled envelopes. Cash is a popular graduation gift, and it can quickly add up. What will you do with your newfound fortune?

Also posted in Life After High School, Money and You, The Week in Review | Leave a comment

Social Entrepreneurship Spotlight: The Face Inside Your Coffee Cup


Recent high school graduate Fiorella Riccobono plans to study finance and social entrepreneurship when she starts college this fall. Her inspiration? Her classwork building a business to provide a just wage for coffee bean farmers in Haiti.

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The Week in Review:

Prom Appeals to the Heart – and the Business Brain


Sure, prom is fun and, for many, unforgettable. And amid all the drama and dress decisions, you can glean some valuable insight about innovation, communication, resilience and leadership. Someday when you replace that tux with a boardroom-worthy suit, you may well think back on business lessons from the big dance.

Also posted in Fashion, Food and More, Money and You, The Week in Review | Leave a comment

Cheesy Garlic Bread Chips: Lay’s Lesson in Marketing and Brand Awareness


If you’re like most people, your deepest connection to a bag of potato chips is when you’re on the couch, binge-watching Grey’s Anatomy, with your favorite junk food. Here’s a chance to think about that bag on an even deeper level — with business concepts like marketing and branding in mind. This article, portions of which first appeared in the Knowledge@Wharton online business journal, explores the role that consumers play in the marketing and development of new products — from the perspective of a Lay’s potato chip campaign on social media.

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The Week in Review:

The ‘Green’ Path from Corporate Social Responsibility to a Brighter Earth Day for All of Us


As we celebrate our planet on Earth Day 2015, we also take a closer look at the connection between business and the environment. With the help of some smart teen environmentalists, KWHS explores corporate social responsibility and why businesses are “morally responsible to replenish and sustain the sources that provide foundations for their economic success.”

Also posted in Environment, The Week in Review | Leave a comment

Checking In with a Guy behind New Technologies for the Golden State Warriors


As California’s Golden State Warriors professional basketball team moves its way through the NBA playoffs after finishing off a remarkable regular season, KWHS takes you behind the scenes with Daniel Brusilovsky, the team’s digital initiatives lead. Brusilovsky, a teen tech whiz who now, at 22, has landed a “dream” job with the Warriors, explains beacon technology and why it’s important to start learning and doing.

Also posted in Entrepreneurs and Leaders, Sports and Entertainment, Tech Buzz | Leave a comment