Tide

Companies Respond to the Tide Pod Challenge

You’ve probably heard about it – maybe even done it: the Tide pod challenge. When Tide and other detergent manufacturers developed colorful, convenient pods designed to be tossed in washing machines and dishwashers, they never expected teenagers would try to eat the products. But what was dubbed the Tide pod challenge quickly went viral, with teens posting videos of themselves spewing soap across social media channels.

The American Association of Poison Control Centers last year reported 220 teens were exposed to the toxic pods, and about 130 cases have been reported so far in 2018. The dangerous debacle has created a different kind of challenge for Proctor & Gamble, which makes Tide pods. The company’s swift, multipronged response offers a case study in brand crisis management.

Knowledge@Wharton invited Americus Reed, Wharton marketing professor, Robert Field, professor of law and health management and policy at Drexel University, and Jen Golbeck, professor and director of the Social Intelligence Lab at the University of Maryland, to analyze P&G’s playbook. The following are five key points from their conversation.

Yes, It’s Stupid

The professors each repeated a single word to describe the Tide pod challenge: stupid. “It’s remarkable but not super shocking. Kids do dumb stuff,” Reed said. In fact, teens have always done dumb stuff. But only this generation has had the opportunity to showcase its stupidity on social media.

“Everybody has a mobile phone, and it’s super easy to post stuff on social media, and suddenly this stupid stuff that kids may have been doing anyway becomes more visible,” Golbeck said.

Field agreed, saying the allure of social media is irresistible to most young people.

“Kids always do dumb stuff,” he said. “Look at skateboarders, look at drag racing, look at some of the other things they do. But this way you can become an instant celebrity by showing how stupid you are, and celebrity is a big draw.”

There are a few positive examples of internet peer pressure, such as the 2014 ice bucket challenge that raised awareness about Lou Gehrig’s Disease (ALS). But the internet creates a different kind of peer pressure that doesn’t come from friends or classmates. “It’s got to be intoxicating as a teenager to have 20,000 people look at you and the thing that you did,” Golbeck said. “There is this pressure and this responding desire to get positive feedback, to get attention — exactly the same mechanism that we see working in traditional, face-to-face peer pressure. But now you have this much bigger audience and the opportunity to get a lot more attention, and that makes it easy for these sorts of stupid activities to spread.”

The Right Message at the Right Time

Reed gives the company top marks for how it has handled the Tide pod challenge. He said the brand has been proactive from the start. When the pods were first introduced, there were hundreds of cases of toddlers ingesting them. Tide coated the pods with a bitter taste and changed the packaging to make it harder for small hands to open. He said the company has been just as proactive with this latest problem. “It’s terrible for the brand in some senses, but I think the protection that Tide is putting out there is that they’ve been very clear in their communications with consumers that, ‘We don’t at all condone this. Please do not do this,'” Reed said. “I think from a marketing perspective, it’s a little bit of the best of both worlds because you get to show that you’re responsible and a good citizen and that you care about your consumers, but that you also get some awareness from this as well. People are talking about it.”

Field recalled what happened in the early 1980s with Johnson & Johnson, which created tamper-resistant packaging for Tylenol after seven people in the Chicago area died from taking capsules that someone had laced with potassium cyanide. “Johnson & Johnson, through no fault of their own, saw their product used as a murder weapon. They launched a massive public relations campaign to separate themselves from that, to put tamper-proof containers out there and to try to educate the public and show that they were being good citizens doing everything they could,” he said. “It was predicted to have serious, even lethal consequences for the company, and they were able to turn things around. So, this isn’t the first time a major company has faced something like this. There is a path they can follow to make it clear to the public they’re not the bad guys.”

The professors think P&G has taken the right path so far, especially on social media. Golbeck said the company worked quickly with Youtube to remove the challenge videos, and it has used social media to establish two-way communication with consumers. “They have created really good-looking social media content for this, which is an important part,” Golbeck said. “You don’t just want a text-based tweet that’s like, ‘Hey, don’t do that.’ They have put together meme-looking, very attractive, kind of funny posts that they are able to share, that people can spread around. They are able to respond.”

Turning the Tide

For proof that the company’s constant messaging is working, just look on social media. You will now find plenty of memes, photos and gifs about the stupidity of the Tide pod challenge. Golbeck recalled seeing photos of a fresh pizza topped with Tide pods and the accompanying message that the recipient would eat that, too. “We obviously know that (eating pods) is stupid, but what we’re starting to see in the social media space is that the meme is shifting a bit, especially as it’s harder to get attention for actually eating them,” she said. “Now, a way for me to insult you is to suggest you might eat a Tide pod.”

Reed said the company was “very smart” to recruit peer-level influencers to deliver the message, such as New England Patriots tight end Rob Gronkowski. He appears in a video on Twitter, telling young people that pods are not for eating. “From the perspective of brand crisis assessment, I think Tide did everything that you’re supposed to do,” Reed said. “There are three things you’re supposed to do: You have to validate concerns. You have to show action. And you have to control the narrative.”

Field said P&G was also correct in not apologizing for the mistakes of consumers. “They validated public concerns, yet made it clear they don’t consider themselves responsible,” he said. “It’s definitely the way to go, both in terms of public relations and legally.”

The Consumer’s Responsibility

If any legal implications exist for P&G, someone could claim that the company made the pods too attractive. But that brings the professors back to the burden that consumers, especially teens, bear for their own behavior. “Absolutely, it’s up to the parents,” Field said. “We’ve been seeing since the birth of the internet the problem of kids doing things that they shouldn’t do online — contacting strangers, viewing pornography. I don’t think we imagined that they would be finding ways of harming themselves and almost killing themselves, so the need to monitor is taking on a more urgent tone now.”

Unlike product liability cases involving tobacco and asbestos, the company has not been trying to conceal the dangers of detergent. “And they don’t rely on teenagers eating the pods for a major source of revenue,” Field said, jokingly.

Added Reed: “At some point you just have to say, ‘People are stupid.’ What am I supposed to do if I’m Tide? I can’t control everything. You can’t say, ‘Don’t make a pretty product because people might eat them.’ I don’t think anyone would make the argument that Tide did something that was intentionally at fault here in terms of negligence. It’s just one of those things that happened. We’ve just got to hope that these kids get bored with this and go on to something else.”

Social Media’s Changing Role

The Tide case brings up an interesting question about the role of social media companies in such issues. Golbeck said the quick response from Youtube and others likely would not have happened a few years ago, and she credits the hot-button issue of Russian election tampering with bringing the problem to the forefront. “I think this is a result of the last election, that there is a lot of awareness among these companies that they have some responsibility for the content that they’re seeing,” she said. “I would like to think some of it is feeling a moral responsibility, but also they are seeing the potential that there could be financial liability there. I wouldn’t put it past someone to sue Youtube for allowing those kinds of videos to spread and not taking any action if they were harmed. I’m not saying they have legal responsibility, but that’s the kind of thing companies have to take into consideration now.”

From a legal point of view, Field said, social media platforms are more at risk than companies like P&G because their business goal is “to get eyeballs, to get views.” He thinks if they don’t start behaving more responsibly, there is a greater chance for congressional scrutiny and regulation.

Golbeck noted that all sorts of illegal activities can be found on social media, including videos of people taking drugs. If social media channels are going to get better about blocking that kind of content, they are going to need better automation and more humans to help review it. “That’s a huge challenge,” she said. “It’s going to be interesting to see how it develops.”

Conversation Starters

In your opinion, why are some teens doing the Tide Pod Challenge? What does it say about your generation and the power of social media?

Do you have any personal connection to the Tide Pod Challenge? Would you be tempted to do it if someone dared you? Why or why not? Share your story in the comments section of this article.

How has Proctor & Gamble handled this problem from a business perspective? Do you think the company has done enough? What else should companies be doing to protect and improve their products and their brand identities?

113 thoughts on “Companies Respond to the Tide Pod Challenge

  1. Some teens are doing the tide pod challenge just out of peer pressure or just for the view. What this says about our generation is we are influenced by people and social media to do these trends, and it makes vulnerable in a way.
    I have not tried this challenge. If I were dared to do the tide pod challenge I would not do it , because I don’t want to but myself in danger.
    Proctor & Gamble has handled this by trying to get the word out that this is dangerous and deadly they have also tried improving packaging so littler kids cannot get in them. I feel the company has done all they can to try and prevent this all that really left to do is put a lock on it that only parents can open the packaging.

    1. Teenagersare doing the tide pod challenge because of peer pressure from YouTubers who do the challenge or have friends that do it . Our generation is influenced by social media to do these things.
      I have not tried this challenge. If I were dared to do the tide pod challenge I would not do it , because I don’t want to intake any harmful chemicals.
      Proctor & Gamble has handled this by trying to get the word out that this is dangerous and deadly they have also tried improving packaging so younger kids cannot get in them. I feel the company has done all they can to try and prevent this is just get rid of pods all together

      1. In my opinion, teens are doing the tide pod challenge for social media views. Teens that are doing this are trying to show viewers that they can very dangerous dares. This says that my generation are willing to do very risky dares, possibly dares that can even kill you. The power of social media is very strong with memes on apps including vine etc. No I do not have any personal connection to the tide pod challenge. No, I would not be tempted to do the tide pod challenge if someone dared me because it is not good for you and it is meant for laundry, not for eating. Proctor & Gamble has handled this problem by deleting all the videos of the tide pod challenge so it does not influence anyone and by enforcing packages so kids can’t eat or open them. Yes, I think the company has done all it needs to do for this situation because there is nothing else to really do about this situation in my opinion. Companies should improve the products by producing more in different varieties and they should protect it by posting on social media safety tips that help the companies reputation.

        1. In my opinion, some teens are doing the tide pod challenge just because they see it as a joke or a matter to have fun easily or to be sarcastic. This influences in social media in that people see this dangerous thing as a normal thing all over the world.
          I don’t have any connection with the tide pod challenge because I see it as an unnecessary thing and I’m not wining nothing trying that, I’m just risking myself.
          Proctor & Gamble has done everything they can because they are recognizing the reality of the Tide Pod Challenge. They are doing what they can to prevent it by making the packaging harder to open for younger children and they are putting out messages on social media about how dangerous and ridiculous this challenge is.

        2. I 100% agree with you. Most kids in my generation only care about being cool or funny, so they use the tide pod challenge as a way to get views. Proctor & Gamble definitely handled the situation in a positive way.

      2. I agree with your comment because our generation is definitely influenced by social media 100 percent. I wouldn’t do the challenge either because its dumb and im not harming my body for some likes on social media or to go viral. I also feel like Proctor & Gamble has done everything they can to stop people from doing this challenge now its just up to the person.

    2. I 100% agree with the companies attitude toward the Tide Pod challenge and how dumb it really is. While yes, teens and kids to dumb things, it also has a very high risk of poisoning them and putting their life on the line. The Tide Pod challenge needs to stop.

      1. Yes I agree, the tide pod challenge is a very dumb thing to do. Teens do a lot of dumb stuff in their lives, but I think this is on a different level. The examples used of drag racing and skateboarding I don’t think compare how to the stupidity of eating the tide pods. The teens are just doing it to seem funny and to get a lot of views and to make money from all of these viewers. They are risking their lives to try and become famous for something as stupid as eating laundry detergent. This does have to stop before it gets worse and lives are lost.

    3. Teens are mainly doing the Tide Pod challenge just to fit in with the rest of their peers. Social media also helps increase the amount of peer pressure that causes teens to do this. Another possible reason is that some teens are just that stupid. I should know as I am one.

    4. I agree. Teens eat tide pods to get views on social media or to copy someone they admire. It is not the smartest move because they will become very sick. What even goes through their mind? Don’t eat tide pods people.

      1. Yes I agree, Jeff. This is the most ridiculous challenge I have ever heard. I still don’t know why people are still doing the challenge. I guess they think they are funny or want to get views? I could never see myself doing this challenge. These kids must be stopped!

        1. The Tide Pod challenge seems to be one of those “cool” things people are doing these days. If people are stupid or pressured enough into eating toxic laundry detergent pod then what’s next? Do you think this trend has raised some awareness of the dangers of viral challenges?

    5. Ok so do people know that this is only just a big meme thing an people are taking it a bit way to far with it. I mean Its getting stupid now that people are eating it an taking the tide pode challenge cause some guy made a meme of some guy eating it an making people thinking its safe (witch its not) an they take the challenge an eat it an die. this world is pretty much died if they be thinking that those podes are good witch are NOT GOOD OK

    6. Yes I 110% agree with what you’re saying. Social media ruins our generation, and it all started when one person ate a tide pod and it went viral all over the web. The person who had ate the pod is probably famous as of right now. In the long run he/ she doesn’t know what that pod will do to your body, it could possibly permanently damage your body for life! Lose your stomach for life to be “stupid” famous for a month? That’s a no for me, I just think that is very idiotic and childish and could really hurt your body in the long run.

  2. In my opinion, eating tide pods is a joke to teenagers. With my personal experience with this challenge, people would make a joke, “I’ll see you guys later, I’m going to go eat some tide pods.” to be sarcastic and to make fun of people who are stupid enough to actually participate in the challenge. I think my generation is not stupid enough to think that eating tide pods is actually something cool, i think they are making fun of the kids who actually do this. Social media definitely caused this challenge to be a thing but it is the people who do the challenge fault’s not social media.
    If someone had dared me to do this challenge I would 100% take it as a joke, and I would make fun of the person who dared me to do it if they truly believed that I would even consider doing the challenge.
    I think P&G has done their part as a business, but I don’t think teenagers care what anyone else says because if they are stupid enough to do it, then I think anything will stop them. P&G should make tide pods that are not soap, edible and actually taste good. Then maybe stupid people will eat them instead of risking their lives.

    1. I agree I think teens don’t really want to eat tide pods, they really see it as a joke. It is being used as a meme and gets a lot of laughs out of people, but I don’t think people would consider eating them other than trying to look really dumb.

    2. I agree I think teens do this tide pod challenge more as a gag and to laugh at, but are not taking into consideration that it is extremely dangerous. If you go on any social media platform you will see teens posting photos of them pretending its a drink or even bakeries are making cookies that resemble these tide pods. I believe teens will do just about anything if i becomes a trend as teens are very impressionable. They do as they see.

    3. I agree with this comment completely. I sincerely have no idea why people really want to eat a Tide Pod. My friends and I would joke about it when it was more relevant, but we would never actually eat one. And for the scientists out there blaming the media, it really is not the media’s fault. It is the teenagers faults who do the “challenge”, and see it as something people are actually doing.
      In the article, it states, “Golbeck recalled seeing photos of a fresh pizza topped with Tide pods and the accompanying message that the recipient would eat that, too.” I have seen this meme before, and I do not actually believe the person who made that pizza was truly going to eat it. I believe they saw the Tide Pod meme as a way to create another meme that would show how stupid the “Tide Pod Challenge” actually is. In my own opinion, I thought the meme was pretty funny.

  3. Nowadays our lives revolves around social media, everything that happens goes in there and spread out in matter of seconds. Some teens are doing the Tide Pod Challenge in order to look “cool”, get more likes and be more popular among others, that is what it’s all about, our generation only care about reputation, the more viral they get the better they look, Tide Pod Challenge is not the only stupid thing teens do in order to look “cool”. I wouldn’t do this challenge even if some dared me, It’s a stupid challenge and I’m aware of the consequences of eating a pod of detergent, people who did this challenge they know the dangerous of it, they just did because they are dumb and they want to look cool.
    P&G did their part as a business they warned the consequences of eating a pod and how danger it is, also the company also helped dealing with that. They enforced the packages so little kids can’t open and eat, they deleted all videos with Youtube on internet so it wouldn’t influence people to do this challenge. But teenagers still do that because they are stupid, they know this challenge became a problem and how dangerous it is, and they still do it; so it’s not P&G and the company’s fault that there are still cases of the challenge.

  4. There are not only teenagers, but full grown adults participating in these non-sense and moronic activities. These people are either doing it out of curiosity, peer-pressure, or simply to get views on varieties of social media ranging from Twitter, Instagram, and even YouTube. I myself would never engage these types of “challenges” or “trends” because it is very evident that these Tide Pods have the sole purpose of being used for laundry and cleaning purposes only. The company has made it very clear that these laundry detergent filled pods are should not be ingested or else serious harm inducing side effects can occur. Tide, the company, has removed these pods of the shelves of certain stores and even locked them up into glass boxes to prevent people from consuming them. So yes, they have taken action and are fully aware of this issue. Tide should be at no fault here for the redundant actions that these teens and immature adults have decided to partake in. This just shows how immature our generation can be at times and how social media can influence trends like this and spread it around the globe this quickly.

    1. I absolutely agree. Being part of my generation is kind of strange, because there’s a large stereotype that people who are currently our age only do stupid things. For the vast majority of the people that I see around, that is true. However, there really is a serious problem if kids are stupid enough to do the “tide pod challenge”. Why is it even a challenge? Because they recognize the fact that it will hurt you and it’s a dumb thing to do. For some reason nowadays, they think that doing something dumb means that it’s cool, and their peers just help reinforce that believe by praising them. Something needs to be done about it, and it is absolutely not the company’s fault for this. They were simply releasing a new cleaning product. If it was the fault of the company for every stupid thing a kid did with a product, there wouldn’t be any companies left.

  5. In my opinion, I think teens are doing the Tide Pod Challenge mostly for attention and sometimes peer pressure. For our generation, it tells us that social media has a great affect on us and we care what others think about us. Some people would do any dangerous and ridiculous challenge just to get attention or because we care about what others think.
    I think it’s a joke to do the Tide Pod Challenge and I would never be tempted to it. I have no personal connections with the Tide Pod Challenge and have never heard any of my friends talking about it. I think it is ridiculous to do the Tide Pod Challenge because of the dangers it would cause.
    Proctor & Gamble has done everything they can because they are recognizing the reality of the Tide Pod Challenge. They are doing what they can to prevent it by making the packaging harder to open for younger children and they are putting out messages on social media about how dangerous and ridiculous this challenge is.

    1. I agree that they are only doing this for attention or out of peer pressure. I believe they are taking something as serious as poisoning themselves as a joke, and do not actually believe anything bad can come out of participating. Since this has been circulating around social media, I have heard a lot of jokes and sarcastic remarks towards this subject. I feel bad for the company, they have done the best that they can to stop consumption and get the word out that it is not safe.

  6. I think that teens are doing the tide pod challenge because they want fame and views. They apparently want to be known as the person who ate a tide pod. The article states that “only this generation has had the opportunity to showcase its stupidity on social media.”
    I have no connection to this, only me hearing rumors of kids at my school doing dumb things like this. I also have no form of social media except YouTube. But, I have never seen videos like that on trending or recommended, so it seems like it is dimming down.
    Proctor and Gamble handled this problem by showing statistics about the stupidity of the generation, and that how the effects this challenge could have a negative effect on the companies that produce these product. I think the companies have done enough, but they should put DO NOT CONSUME, or something like that if there is not something on the package that says it already to show people the effects of eating this bag of chemicals.

    1. I agree with you. Kids of the new generation only care about what people think about them. They want people to think they are cool or funny. The company however has handled the situation the right way even though kids should know that eating tide pods are dangerous.

  7. In my opinion, some teens are doing the Tide Pod challenge because they feel peer pressured to do it. It might also be because they see everyone else is doing it, so they wanna look cool and be a part of the same group that’s doing it. This just comes to show how big of an influence social media has on people. As for our generation it just shows that people carry out so many dangerous acts because other people are doing, it shows a weakness of self control.

    I have had no personal connection to the Tide Pod challenge. In fact, this is the first I have heard of this challenge. I would never be tempted to go through with this challenge because I would not want to risk my life just to look cool and hop on the trend.

    Proctor & Gamble have handled the problem to the best of their ability. I believe that maybe if the company put a warning label on bold print saying something like “DANGEROUS DO NOT EAT” that more people would think twice before they do something hey would regret. If the product bruh sold is dangerous they should put labels stating the dangers. Also, maybe have an age restriction so that only adults can buy it.

  8. Teens are doing these Tide Pods challenge just to get the views and act cool for doing it. What this says about our generation is that there are many ways to become popular or look cool even though it might hurt them. Even if someone dared me to do this challenge I wouldn’t do it because of the consequences it might bring. For these people to stop eating them, they should make some sort of way where it wouldn’t release the soap if it comes into contact with the mouth.

    1. I agree that some teens would eat tide pods for views and to act cool, but most are doing it out of peer pressure or to be ‘funny.’ It’s really just a meme.

  9. Some teens are participating in the Tide Pod Challenge due to its recent surge of popularity as an online phenomenon or trend on various social media sites. The participants of the Tide Pod Challenge often receive a sudden surge of interest online, influencing other children to follow suit to reach a level of online fame or popularity. This trend further re-establishes the power of social media and the undeniable effect it has on my generation. Many teens are willing to blindly follow trends which seem to be popular on social media neglecting the consequences or possible dangerous of participating in such behaviors.

    I do not have any personal connection to the Tide Pod Challenge. I would not be tempted to participate in the Tide Pod Challenge even if someone were to dare me as I understand the dangers and risks involved in such behaviors and I believe that such actions are irresponsible.

    Proctor & Gamble has handled the problem efficiently and effectively from a business perspective. Through taking an active role in educating teens and other users on the dangers of competing in such a challenge, they have shown to be a responsible company who takes an active role in customer safety. They have also taken active steps in the past to ensure children will not be able to open the products and other tactics to ensure the safety of their customers. Companies could further add warning labels on their products as to warn consumers on the dangers of misusing their products.

  10. In my opinion, some teens are doing the tide pod challenge thinking that its funny, that it’ll make them cool, and gain popularity. They think that doing something dumb would and uploading to social media sites would make them gain popularity.
    I do not have any connection to the Tide pod challenge and never will. If someone dared me to ingest a tide pod because it’s funny or amusing, I would disagree right away and walk away.
    The company has taken many measures to ensure that this doesn’t go on any longer, since the making of tide pods, the team’s scientists have engineered the pods to have a bitter taste when ingested, which would then discourage babies for eating them and also put tide pods in tamper-resistant containers. The company has also encouraged people not to ingest these as the pods are for washing. I think the company has done a lot to prevent this from happening, the pods were made for the sole purpose of washing clothes and not for the purpose of ingesting.

    1. These teens are just doing this challenge just out of peer pressure from other people or friends and they are doing this for views. Just like the cinnamon challenge this is becoming a problem all across America. I know tide pods have been taking them off shelves and taking action on this but its still as popular as they were before.

  11. In my opinion, teens are doing this just for their image, to pretend to be “cool”. They’re doing it just for fun and frankly because they don’t have a mind of their own so they copy what other teenagers do. This says plenty about our generation. It simply implies that we are a generation full of ignorant kids that will most likely be nothing when they grow up. It says that we are followers not doers. It says that we are a generation that will make no difference in the future.

    In my case, I am not connected to the Tide Pod Challenge in any way. Thankfully, none of my friends or family members have done it. I would personally NEVER be tempted to do this challenge not even if I’m dared to do it. This is because it is unhealthy due to how many chemicals it contains. You are basically putting chemicals that make your clothes cleaner in your stomach.

    The Proctor and Gamble has handled this problem well. They have changed different things in the Tide Pods containers to prevent kids and babies from trying it. This helps but, kids and babies are not the ones eating these. It is stupid, ignorant adolescents that know the risks of eating them yet are still doing it. In my opinion, nothing that any company does can change anything. This is up to teenagers to grow and mature and decide out of their own mind that what they are doing is wrong. No matter how many labels they put or how many effort they put into making kids not eat this, only teenagers themselves can stop this. The company has done enough since they shouldn’t even be doing something because this is not a normal thing. These trends are causing problems and deaths. They are changing a child’s point of view. They are infiltrating children’s minds with the wrong thought, that doing this is OKAY, and it is not.

  12. 1. I believe that some people are doing the tide pod challenge because they watch other people doing it online and find it really funny and so they recreate it. I don’t think it says alot about our generation as a whole because every generation has people doing stupid things, but it does show social media has a very powerful control over weak people.

    2.I have a friend that put a tide pod in his mouth, it was pretty comical, but you have to be stupid to actually swallow one. If dared i would put one in my mouth but i would not swallow one cause thats some dumb stuff.

    3. Proctor & Gamble have attempted to handled this by trying to get the word out that this is dangerous and deadly to consume any for of laundry detergent they have also tried improving packaging so littler kids cannot get in them.

    1. I think people do it to get attention. I agree in that it doesn’t really say anything about our generation specifically. Teens in the past probably did equally stupid things, they just had no social media to post it on so it wasn’t as well-documented. I have seen memes about the tide pods, but I’m pretty sure most of them were meant as sarcastic. If there was a picture of say, a pasta bowl filled with tide pods, the obvious joke would be that it’s a non-food thing in the place of food and that the very idea of someone eating it is stupid. Also, I don’t think P&G did anything wrong here. They clearly warned against not eating the detergent. It comes down to whether the user has any common sense.

  13. In my opinion, teens are doing the “Tide Pod Challenge” for attention, peer pressure or due to being “funny”. It reflects how this generation greatly values social media, and on how people’s opinions matter. I don’t know anyone that has eaten a Tide Pod. I would never eat one even if I was darred to because I know better. P&G has tried a variety of ways to ease the situation.Some examples are making the packaging harder to open for younger children and putting out messages on social media about how dangerous and ridiculous this challenge is.

    1. My opinion is that the “Tide Pod” challenge is ridiculous and people do it out of stupidity. On the back of the packaging it clearly says ” Do not eat” and people still do it because of the YouTube trends. When young teens see their favorite YouTuber do something like this they feel encouraged to do it also. This challenge must be stopped before somebody get seriously sick or someone dies. Honestly where are these kids parents and why would they ever let their kid do this. This challenge is outrageous and needs to end because even though they tell you not to eat them YouTube still encourages them to try it.

    2. I agree, there is no way I would ever risk my health or even life just to “fit in,” or to be funny. The fact that people think that doing this challenge will increase their popularity is ignorant. I do not personally know anybody that has done this challenge, but my view of person who has done this challenge would not change in a positive way. In addition, there is really nothing else that Tide and other companies can do to prevent this further. The only thing that could change this trend is social media because it is the world’s trendsetter.

  14. 1i think that the reason teens do the tie pod challenge is to gain recognition and be part of a “trend”. This shows that social media is very influential 9also in bad ways) to kids and teens.

    2 I actually don’t have any experience nor any of my friends. I think that is a very strange and dangerous challenge that could lead you to death, i will never do it, even if I’m dared.

    3 I think brands has done all needed, they made advertisements saying they shouldn’t eat them and other things too. The real problem is actually social media, by pushing people to do it.

  15. I think people are doing this so called tide pod challenge just to get more views and attention. What this is saying about our generation is that they think doing something stupid and even dangerous is a good way to get more popularity. Well guess what, it isn’t.

    I have no experience in the tide pod challenge, and I would never do something as stupid and dangerous as that, even if someone dared me, because if I ingest a tide pod it could cause severe reactions to me, like vomiting, burning sensation, or even death.

    P&G tried to get the word out in so many different ways, like there is this video with Gronk explaining that tide pods are for washing, not eating. He is right. The company also added a bitter taste to the pods, and even in some stores, the pods are locked up in plastic cages so they are harder to get to.

  16. I do not have any personal connection to the Tide Pod Challenge. I wasn’t even aware that it existed until I read this article. When I first thought of the Tide Pod Challenge, I thought of the ads that I had seen everywhere about tide being able to remove any stains. I would not be tempted to do this if someone had dared me to. I know that it is a really stupid thing to do. In the end, I would be only be hurting myself and be held responsible for my own actions. I don’t understand how this challenge became popular in the first place, but I definitely would not participate in it.

    1. Eating a tide pod is the most unintelligent thing I’ve ever heard of. There is no gain in eating them at all it just makes you look stupid. There are other challenges like the als ice bucket challenge that someone could participate in that would be much smarter and productive and actually have some sort of positive impact on society.

  17. 1. I think that teens are doing the tide pod challenge to get attention on social media and try and make themselves look really cool. What this says about my generation is that are actions are often influenced by a social media factor that is always present and growing stronger. It also says that the power of social media is almost completely integrated into our lives and is having even more harmful influences on people than before.

    2. I do not have any personal connection to the tide pod challenge. I would absolutely not be tempted to do the tide pod challenge if some one dared me to because it is just plain disgusting and stupid.

    3. Proctor and Gamble has handled this situation extremely well from a business perspective. I think the company has done enough because they have done all they can. They have put out official warnings, made the pods bitter so they are not something consumed easily, and they have campaigned against the challenge on social media. It is up to the teens to use their brains and not do the tide pod challenge. Companies should hold talks with people who have used their products wrongly to protect and improve their products while protecting their brand identities.

    1. 1. I believe that teenagers are performing the the tide pod challenge because they want to expand themselves in terms of social media popularity. This displays that this generation is really connected and tied to social media and it’s also becoming a really big part of our lives and it will continue to do so. This article also explains how social media is having a negative impact on people’s lives.

      2. I don’t have a personal connection with the tide pod challenge because i’m really not interested in the objective or the overall theme of it. I wouldn’t do it because it serves no purpose in my point of view of making in an impact on something essential.

      3. Proctor and Gamble handled this situation in a professional manner that could also benefit them in terms of business in the future. I believe that they have done more than enough to warn people that the tide pod challenge is not a good idea with authoritative warnings.They have campaigned against the tide pod challenge and businesses should have conversations with the people that are using their products in an incorrect manner to maintain a good brand identity.

  18. In your opinion, why are some teens doing the Tide Pod Challenge? What does it say about your generation and the power of social media?

    Some teens are doing the Tide Pod Challenge because of online peer pressure and for a chance at getting famous. What it says about my generation and the power of social media is that teens will do anything to be in the spotlight for even a momment.

    Do you have any personal connection to the Tide Pod Challenge? Would you be tempted to do it if someone dared you? Why or why not? Share your story in the comments section of this article.

    I don’t have any personal connection to the Tide Pod Challenge. I wouldn’t be tempted to do it if someone dared me because I would be putting my life at risk for no reason.

    How has Proctor & Gamble handled this problem from a business perspective? Do you think the company has done enough? What else should companies be doing to protect and improve their products and their brand identities?

    They have put on social media where most teens are that eating Tide Pods is not okay, but they haven’t made it seem like it’s their fault because then that would put them at legal risk. I think they have done enough and now its up to the teen’s parents to monitor their children. Other things companies should be doing to protect and improve their products and their brand identities is to think of all ways that something could go wrong involving their products.

  19. Teens are doing Tide Pods challenges just to get views and act cool for doing it. What this says about our generation is that there are many ways to become popular or look cool even though it might hurt the people doing these acts. I would never think of doing this challenge I wouldn’t do it because of the consequences or dangers it might bring. For these people to stop eating them, they should make some sort of way where it wouldn’t release the soap if it comes into contact with the mouth.

  20. I think teens are doing the tide pod challenge because it is the new thing and they just want to ride the wave. They may feel cool and get attention for their acts of stupidity, and the social media attention is all they really crave. This shows how powerful social media can be, glorifying this challenge and ignoring the dangerous factors of it. This generation has been dumbed down by their need for attention on social media.

    I have no personal connection to the tide pod challenge. I would not be tempted to do the tide pod challenge because it is stupid and dangerous. Kids have died trying this “fun” challenge, and I rather not risk it.

    Proctor and Gamble tried solving the problem by releasing a statement saying it is dangerous, and they tried making the packaging better so little kids can not get to the tide pods. I think they did enough, because this problem is not their fault, it is the fault of irresponsible teens. Social media has more of a fault to this than P&G because they are the ones that are allowing it to spread. I think the company should release another statement saying to not eat it, just so the ones that didn’t get the message the first time can hopefully get it this time. Maybe in bold big letters they can put on the packaging “NOT FOR CONSUMPTION” to save themselves from getting the fault.

  21. In my opinion I believe teens are doing the tide pod challenge out of pure stupidity because they are completely aware that consuming the pods could make them really sick or even kill them. This shows how easily manipulative our generation is just from a social media post from someone doing dumb challenges. Personally I have no connection to the tide pod challenge because I have no intentions on doing it and have never watched a video on it. Overall, Proctor and Gamble has done there best to prevent this from happening, but that in itself wont stop some teens from doing the challenge. What I would like to see though, is Proctor and Gamble make an actual edible tide pod candy to stop this from happening and take advantage of this.

  22. In my opinion some teenagers are doing the Tide Pod Challenge for attention because they might want fame and views or in some cases because of peer pressure. I think this says that our generation only care about reputation, social media has a great effect on us, so great that can led to people doing dangerous challenges just to get attention and fame.

    I personally don’t have any personal connection to the Tide Pod Challenge, none of my friends have tried this. If someone dared me to do it I would not be tempted because I know it is dangerous and I am aware of the consequences of eating a Tide Pod, I would not risk my life to look “cool”.

    Proctor & Gamble have done their part, they are making packaging harder to open for younger children and putting messages on social media about how dangerous and ridiculous this challenge is. There is not that much to do to handle this problem they already did what they could.

  23. Some teens are doing the tide pod challenge because they want to do it as a joke and to get attention on social media. This shows how our generation would do stupid things for the purpose of popularity and they would also do dangerous things as a joke. I don’t have any personal connection to the tide pod challenge as I have never taken part in it and my friends haven’t either. Proctor and Gamble have done their part as they making packages of tide pods harder and they are spreading messages all over social media saying how dumb the challenge really is. They already have done what they can.

  24. In my opinion, some teens are doing the Tide Pod Challenge out of others trying it and peer pressure. In addition, most kids think it would be very cool to make a video that goes viral, so they do it to get views and likes. This shows that my generation is very caught up in social media, and what is cool because then they believe they need to be “cool” too.
    I do not have a personal connection to the Tide Pod Challenge, and I do not plan too. As professors have said it is stupid; I do not see the appeal of possibly harming my body for a laugh. So, if I was dared to try this challenge I would deny.
    I believe Proctor & Gamble has handled this problem from a business perspective very well. They have outwardly spoken on many platforms that it can cause harm and is dangerous to digest, so teens should not be doing this challenge. In addition, they have been trying to delete all videos with this challenge to stop kids from seeing them and then trying it for themselves. I think that they have done even more than they even needed to because they still can not stop a teenager because it is still his or her choice. Something else that companies should be doing to protect and improve their products and their brand identities is to make sure that it is clear what the purpose of the product is to minimize problems.

  25. Some teens are doing the “Tide Pod Challenge” because they think it makes them look cool, some because they were dared others because they want social media attention. This challenge says a lot about my generation’s increasing attention to social media, and the lengths they go to for this attention.
    I haven’t attempted this challenge, nor have my friends. If I was dared to do the tide pod challenge, I wouldn’t.
    Proctor & Gamble handled the issue very well from many aspects. I think the company has done more than what was necessary to slow the spread of this challenge. Companies should think of every issue possible, and make sure their product does not have it.

  26. In my opinion some teens are doing the Tide Pod Challenge to entertain others because they think it will be funny and because they are seeing other teens doing it. This says in my generation things can spread very quickly over social media and social media influences so much people to do things like this.
    I do not have any personal connection to the Tide Pod challenge and I would never be tempted to do this if someone dared me because in my opinion this challenge is very stupid, you are risking your life just because people are daring you to. It is just like when someone asks you if someone jumped off a bridge would you, the answer is of course no, but then why would teens be doing this challenge.
    Proctor & Gamble have handled this problem from a business perspective by letting everyone know that the tide pods are dangerous and have made better bags so toddlers don’t swallow them. I think the company has done has much as they can do because there is no way that the company can stop all of these teens from doing this because the teens can read the bag that says they are toxic but they still choose to eat it.

  27. Some teens are doing the tide pod challenge for attention or because of peer pressure. I don’t know why anyone would want to do this as it only hurts your body. It shows that people only want to do things for attention and only care about the likes that they get on social media.
    No because I am not trying to bring any harm to my body. I’m also not afraid to defend myself and say no to someone who tries to dare me or make me try to do it.
    I feel that Proctor and Gamble has done all they can to try and stop this. They have said that it is very dangerous to eat tide pods and is very harmful to your body. I say that maybe putting a lock on the packet that only the parents can get to and not the children.

  28. In my opinion, teens are doing the tide pod challenge because its a sign of attention to get “famous” on the Internet. The teens that usually do this end up going to the emergency room because of the chemicals that are in it. It says that our generation is willing to do anything for fame. It shows how many people are desperate for it. The power of social media is impacting people to believe that it is okay to do it. I would not get involved in it for the fact that it isn’t smart to do and it’s very dangerous to do. I wouldn’t be tempted I would critique the person that suggested it to me. It shows how people follow the Internet rather using common sense.

  29. In my opinion, some teens might be doing the Tide Pod Challenge to get attention. It say about my generation that they are very addicted and their phones and social media controls them. I do not have any personal connection to the Tide Pod Challenge. I would not be tempted to do it if someone dared me because it is stupid and you can die from it. Proctor & Gamble handled this problem from a business perspective in a very good way because they came from all good and effective ways and angles. I do think they did do more then enough. Companies should probably put some more warning lables.

  30. I honestly believe that some teens do the Tide Pod challenge because they assume it’s going to make them cool or funny because they are following the latest trend; however, from what I’ve seen, most of the people who do the challenge are made a laughing stock of and ridiculed due to their absurdity and stupidity. It certainly doesn’t paint a pretty picture of this generation (one that gives in to peer pressure no matter how idiotic it may be), but teens have always been immature and illogical at times; its just now they have social media to broadcast their irrational tendencies by eating detergent… Eating. Detergent.

  31. In my opinion, most teens are doing the tide pod challenge because it apparently “cool” to do it or because their friends are doing it and stuff like that.
    This shows how much power the social media has over us, it can start a really dumb trend out of nowhere like this one, this also says a lot about our generation, this shows that we would do almost anything to be noticed if you do it.

    1. I agree with this statement. The challenge was done to gain likes, views, etc. on social media platforms. It is a joke that could lead to terrible consequences but social media attention is enough to blind the danger. There have already been enough problems with infants consuming these pods and the people doing this challenge is making matters worse. P&G have clearly stated that these pods are not for consumption and other than that there is nothing much they can do.

  32. 1. In my opinion, I think that some teens are doing the tide pod challenge because they think that it is a joke and that it is funny to do this challenge. What it says about my generation is that we don’t take things as seriously and people do stupid things because they think it is funny or people on the internet are doing it.
    2. If someone dared me to do the Tide Pod Challenge, I would take no part in it. I think it is stupid and it isn’t a joke. I do not have a personal connection with this challenge but I am against it.
    3. I think that it was a good idea for the company to take down this product because if they wouldn’t have taken it down, people would still be doing this challenge. This would also make the company look bad because if they would have kept it up, it would have seemed like they were encouraging this challenge.

  33. In my opinion, some teens are doing the Tide Pod challenge for popularity, bets from bad friends, and stupid dares. This challenge shows our generation is influenced by many idiotic ideas, and social media will get the worst out of all people.

    Personally, the closest connection I have to the Tide Pod challenge is that people joke about it, but won’t do it. I would not be tempted to do it because it could be fatal to my health.

    Proctor & Gamble has handled this problem by spreading the word of the danger caused by the Tide Pod challenge. I don’t think the company has done enough because kids are still doing the challenge. To improve their products, companies can make their machines have soap inside of it so dangerous Tide Pods don’t have to be sold.

  34. Some teens are doing the Tide Pod Challenge because it is a reckless thing to do that causes attention. It is not a smart thing but the demand for popularity in our generation makes some people do things they will regret in time. Social media relies partially on people making bad decisions that they decide to post. Without those, a media sites reign would not last and would fall of the charts quickly.

    I personally, before reading this article had only heard of the Tide Pod Challenge once. I do not know anyone who has tried it and I hope for it to stay that way. If someone were to dare me to try this challenge I most certainly would not. I care about my health and safety over the popularity attempting this dangerous challenge could give me. I would not take part in someone else wanting to try it either because I would not want to see someone intentionally harm themselves.

    I think Proctor and Gamble has fixed has handled the problem to the best of their ability. They have done all that could be reasonably asked of them. Obviously they cannot completely put a stop to the challenge, but they reached out to consumers in a informative way without making it sound to good to people who like to break rules. They stated the facts, but also made jokes out of it which allows it to be more freely talked about and spread through the social media community.

  35. Any kind of Social Media Challenge (whether it be the Tide Pod Challenge, The Bottle-Flipping Challenge or The Hot-Pepper Challenge) is a way for teenagers to get attention from a wide audience. They may be doing it to get more people to follow them, or maybe to get approval from their friends.Teens are willing to do whatever challenge they see on Social media, without a second thought about what the consequences may be. How followers react to the challenge, whether it be positive or negative reviews, have a lasting impact on the person who posted the challenge. Positive critques often encourage teens to do another challenge, maybe one a that is riskier, while negative remarks, can hurt feeling and leave a bad feeling with the teen who posted.

    I believe that these challenges are an indicator of how vulnerable my generation is. Teens are known for their risky and ignorant behavior. Social media only encourages this behavior, with the way hundreds of people can be watching your every move. It only take one person to do some ridiculous act, that if promoted by teens, will motivate other teens to do it. All for one more like,one more follower. These challenges tend to have a negative impact on the participant’s health, but that will not hinder teen’s need to do it so they can prove a point.

    P&G has done a great job of trying to discorage people from intentionally eating their product. Teens are often swayed by the actions of role model or celebrities they look up towards, and getting New England Patriots tight end Rob Gronkowski to say something about the challenge, was a good move on their part. I believe that P&G also got lucky with the way social media now condems anyone who has attempted the challenge. As I read this article, I skimmed through my Instagram and saw all the videos and pictures people posted, criticizing the Tide Pod Challenge. I even read how people are “going to be pissed if they have to show I.D. to buy laundry detergent”. Views have now shifted from blaming the company, to blaming the idiotic behavior of teenagers. Challenges often die off and I believe all P&G has to do to get the Tide Pod Challenge to stop, is to keep promoting the product’s intended use.

  36. 1. Some teens from my generation are now choosing to do the tide pod challenge because it is something that can be viewed as trendy and that they know could get them a lot of attention. This may also be done as a result of peer pressure from some social media users. These teens do not consider the consequences that may follow this dangerous challenge. Another thing that motivates teens to do this challenge is that after others do it, they receive positive feedback.

    2. I have no personal connections to the tide pod challenge and I would never do it even if someone dared me to because I know that this challenge could be potentially harmful for my health. Also, I do not tend to follow trends just for popularity.

    3. I believe that Proctor & Gamble handled this situation very well and although it is very obvious that it is harmful, they said it again. I believe that they should make the effects of this challenge more public to help prevent people from even being tempted to do this challenge.

  37. Today’s culture on the internet revolves around trends and fads. In this case, memes. Today’s younger audience has grown a darker sense of humor as they go on to believe that eating Tide pods is “funny.” This is the main reason as to why so many teenagers have begun eating them and uploading such experiences to social media platforms. Now although I have no connection to this fad, and certainly would never be tempted to try it as the health risks are indication enough of it’s recklessness, I am not surprised that the number of teens ingesting the Tide Pods is as high as it is. I do believe Procter and Gamble have taken the right actions in terms of dealing with the fad. I do not believe that they must do anything else as with all fads, this will surely go away quickly, and they are not legally responsible for the foolish actions of teenagers looking for views to their social media presence.

  38. 1. In my opinion, kids are doing this because of what is trending right now and to be even popular. This tells us about our generation that most of us want attention to ourselfs.
    2. No, I do not have any connection with the Tide Pod challenge, I thing is really stupid to literally drink/eat chemicals.
    3. I think the had done right because in a way they said they were responsible, so it shows the company cares about its customers, but it didn’t take blame for the teen actually eating them.

  39. Kids are doing the tide pod challenge because they want to fit in or be part of the popular people. Some kids may even feel peer pressured into doing the idiotic challenge. I personally do not have any connection with the tide pod challenge and will not in any near future attempt this challenge. The company has done well by getting in front of the problem before it go too out of hand.

  40. In my opinion teens are doing the Tide Pod Challange for various reasons. Some do it because they see others doing it and they think Its cool. Others do it for peer pressure. And to call atention for themselves. It tells that there are a lot of people in my generation that are stupid, it also says that social media has a great Influence that can cause harm.
    Personally I do not have any connection whatsoever to this challange except from hearing about it. I wouldn’t be tempted to do such stupitidy. It’s not like I would jump off a bridge if I was dared to.
    I believe that Proctor & Gamble handled this crisis very cleverly by embracing the “call” of social media and creating content that is appealing to teens. I belive the company has done enough now is up for the teens to not do such stupid acts. I dont think there is much for them to do is not their fault.

  41. 1. Some teens are doing the tide pod challenge out of peer pressure and because they want attention and want to fit in and be cool. This says that my generation is easily influenced into doing anything even dumb things like the tide pod challenge and that we need to mature as a whole.
    2. No I don’t have any connection to the tide pod and I don’t intend to ever do the tide pod challenge because I don’t want to risk my life for attention that is going to last a couple days and in the end the consequences outweigh the benefits.
    3. I think P&G have handled this problem very well by making these tide pods harder to get to and also by working with other companies to solve the problem by bringing down videos of the tide pod challenge and giving the company a chance to take responsibility and give the company a future. I think companies should alert their customers more about the hazards and risks of their products and crack down any problems that may affect the company or their customers.

  42. Teens today are doing the Tide Pod challenge cause they thinks its cool to do it. What this shows is that we are being influenced by idiotic ideas and how easily manipulative our generation is just from a social media post from someone doing dumb challenges. Personally I have no connection to the tide pod challenge because I have no intentions on doing it. Cause it is such a stupid idea taking chemicals into your body which can cause complications later on or can cause death if taken in too much. I would not be tempted to do this challenge if someone dared me. Proctor and Gambled has handled this problem by not selling the product for time being. Till everything gets slowed down.

  43. In my opinion, some teens doing the Tide Pod Challenge because other people are doing it. They feel like they have to do it also by peer pressure. Social Media influences what people do everyday. No I don’t have any personal connection to the Tide Pod Challenge. wouldn’t be tempted to do it if someone dared me to because it is fatal and can harm me. The intake of chemicals can permanently change someone’s life. Proctor & Gamble handled this problem from a business perspective by trying to remove Tide Pod challenge’s influence. They have done a lot but no one can stop its influence. Companies must clearly identify their product’s purpose which they did. It’s not their fault.

  44. Kids are now doing the “Tidepod Challenge” because it is a be trendy thing that is spreading around the internet through multiple platforms of social media. Some have choose to upload videos to Snapchat, Instagram, and Twitter the new mainstream platforms melenials are using. This challenge has become a “meme” making some tempted to get attention and show they are different and look like a cool or hip person joining on the trend. Social media has a large part in causing this challenge to surface and become as large as it is now. It had surfaced a while ago like in 2016 then it had died down. Then it resurfaced now and has caused so many unnecessary deaths and other problems that could have been stopped. These new platforms have influenced so many to do this. Eventually this “challenge” will pass on and another one will surface on these social media platforms. These challenges start all the time and are hard to prevent with the widespread and influence of social media. Social media can be used to stop this challenge but can’t prepare for the next one.

  45. The Tide Pod Challenge is an on going joke between teenagers that has accounted for many injuries and deaths in the past weeks. This challenge consists of a teenager chewing down on the harmful and poisonous substance, causing many deaths around the nation. The challenge has spread through many different social media platforms in the past few months because kids are posting their experience through these platforms and sometimes go viral for the wrong reasons. This challenge can be stopped through the social media platforms that spread the harmful challenge.

  46. In this generation our lives revolve around technology and social media. Kids nowadays get easily influenced because they see “popular” people doing something so they want to do it in order to look ‘cool’ and fit in to this society. I think teens are doing this challenge because they want people to view them as cool & trendy, peer-pressure and to get the reactions from people. I do not have a personal connection to this challenge neither want or would be a part of it, because kids aren’t thinking about the consequences eating a tide pod might have.

    Proctor & Gamble has done the most it could possibly do, warning people to not eat them and showing the effects of eating a tide pod. It might be helpful to put a big warning sign that says not to consume them even though people still might overlook it, its the most they are capable of doing.

  47. I believe that teens are doing this challenge is just because of popularity and wants to have their shine and have everyone else see them do the same. That everyone isn’t a leader anymore that their mostly followers. I have zero connections with this challenge and I would definitely never do it if someone dared me. Because it’ll poison me and it’s very stupid to swallow washing detergent. The company has done as much as they can and they can’t be entitled to these teens making a silly and regretful choice

  48. In my opinion, eating tide pods is a joke to teenagers. With my personal experience with this challenge, people would make a joke, “I’ll see you guys later, I’m going to go eat some tide pods.” to be sarcastic and to make fun of people who are stupid enough to actually participate in the challenge. I think my generation is not stupid enough to think that eating tide pods is actually something cool, i think they are making fun of the kids who actually do this. Social media definitely caused this challenge to be a thing but it is the people who do the challenge fault’s not social media.
    If someone had dared me to do this challenge I would 100% take it as a joke, and I would make fun of the person who dared me to do it if they truly believed that I would even consider doing the challenge.
    I think P&G has done their part as a business, but I don’t think teenagers care what anyone else says because if they are stupid enough to do it, then I think anything will stop them. P&G should make tide pods that are not soap, edible and actually taste good. Then maybe stupid people will eat them instead of risking their lives.

  49. I think that teens are doing this tide pod challenge for attention and because they think it is a joke and funny. My friends sometimes tell me “ill be right back, im gonna go eat a tide pod” trying to be funny but in reality it is not funny at all.Let’s say that one of my friends dares me to this challenge I wouldn’t do it since I don’t see it as a joke. I think that P&G has done their part, but I feel like teenagers still don’t care about anyone else’s opinion. I also think that the P&G could make this public and raise awareness about this stupid challenge.

  50. I think teens are doing the Tide Pod Challange for different reasons. Some teenagers do it because they think they will look cool and others just do it because its popular and feel the need to do it. There are also the ones that may have been convinced to do so by others or just want to get attention. It tells that there are a lot of people who do silly things, NOT depending on generation, the social media just makes this more visible for our generation.
    I myself do not have any connection to this challenge and haven’t even heard about it. Even if I would, I would not do it because it could kill me. I don’t want to die in a young age just because something is considered cool by some people who don’t know how something like this can kill them.
    I believe that it was a smart move by Proctor & Gamble to embrace the “call” of social media and creating content that is interesting to teens. I do think that enough was done to convince teenagers not to do dangerous things like that that aren’t really cool. I don’t believe that it was their responsibility to fix this, I think the government need to block such videos before they go viral so some people don’t get this “idea” in the first place.

  51. In my opinion the Tie Pod Challenge was all fun and games at first. It was a simple joke saying that they looked delicious. But of course people have to take it a step to far and they did. teens began to actually eat them and post it on the social media, causing it to quickly gain popularity. Now is because a challenge that has concurrences. Teens will probably do it to gain some sort of fame or recognition. Most teens just do it because it seems fun and trendy to do what everyone else is doing. This shows how powerful a social media trend can be in today’s generation.

  52. In my opinion, some teens are doing the Tide Pod challenge because they are either stupid, lonely or have nothing better to do. It says that this generation is extremely privileged,,, to the point where teens have nothing to do but eat their detergent pods, and social media is extremely powerful, which is why we need to be careful because kids of the younger generation have phones now.
    I do not have any personal connection to the Tide Pod Challenge. I would not be tempted to risk my life by eating detergent. My friends are sane and I have not had anyone ask me to eat tide pods, and hopefully it stays that way.
    Proctor & Gamble could not have done anything else but notify the customers. I think they have done enough, they cant do anything else. It’s common sense that you shouldnt eat detergent. I do think that companies should have chocking warnings or directions of what to do when you consume the product, although most brands have a warning.

  53. In my opinion, this tide pod challenge has gone out of hand. Many teens are posting these challenges to show that they are tough and that they can handle it. The fact that social media has such an impact on teenagers is horrific. Teenagers should learn how to control themselves and know whats right. The tide pods just started off as a joke and saying that they look delicious but kids started to eat them as a “joke” and many others followed. Last year there had been 26 cases of kids eating tide pods, and this year it has already been over 55 and it has only been a couple of months. Hopefully kids start to realize that eating tide pods is not a joke and that it has become an extremely serious issue.

  54. I Believe teens are doing the Tide Pod Challenge to impress and make others laugh, even if it involves harming themselves. This challenges shows our generations focuses so much on social media that the people that participate in it will do anything for views. Everyone on the internet wants to go viral. I do not have any personal connection the Tide Pod Challenge. I have never or will be tempted to do this challenge, because I value my life and would not risk it, even in a dare or for money.
    Proctor and Gamble have handled the problem from a business perspective by using memes as a attention-getting device and going against the consumption of Tide Pods; moreover, they were quick with having YouTube delete all the Tide Pod Challenge videos. I believe they have done enough to try and avoid the problem. They should look into non-toxic materials for their Tide Pods so consuming it will not do the same damage that it is doing today.

  55. In my opinion, I think that the Tide Pod Challenge is an idiotic idea and that it endangers a person’s body. Teens would do this challenge out of peer-pressure from Youtubers doing it. Not only that but the use of social media in the play when people post videos doing the Tide Pod Challenge. It says that my generation “has the opportunity to showcase its stupidity on social media.”
    I have not tried to do the Tide Pod Challenge and I don’t plan on doing the challenge. I would not be tempted to try this challenge even if someone dared me.
    I think that Proctor & Gamble handled the situation fairly good. With the use of social media, they have used the Tide Pod Challenge negatively on social media. Like using memes, gifs, getting Youtube to take down the challenge videos, and etc. The response from teens on social media is positive, there are more memes, photos, and gifs about not doing the Tide Pod Challenge. Proctor & Gamble also did not apologize for the mistakes of consumers, and they were right not to. I believe that Proctor & Gamble has done enough to try and stop the Tide Pod Challenge but also keep their product running and not stopping their products from being formed.

  56. 1. I believe some teenagers are doing the Tide Pod challenge out of peer pressure from the internet as Youtubers and other well known people are taking part in this challenge. This challenge could be seen as “trendy” and could give people the attention that they may be looking for. This challenge shows that social media has a huge impact on people’s lives and could cause them to become ill or even die.
    2. I personally do not have any connections to the Tide Pod challenge and I would never take part in it even if I was dared to. I would not because I know that this challenge could cause me my life and I would not just follow something on the media for attention.
    3. I believe that Proctor & Gamble handled this situation extremely well and even though the challenge is very obviously harmful, they stated it again and again. I think that the effects of this challenge should be more publicly announced so teens will not be tempted to contribute to this challenge.

  57. Teens might be doing the Tide Pod Challenge because they think by doing so, they are tough and strong. Eating a pod with dangerous toxins does not make a person tough. People may also be doing this for the views. These days, many people on YouTube and other social media platforms are desperate for popularity and views. However, people should not be choosing stupidity and views over their life. This challenge proves that social media is one of our generation’s most powerful influences. People will do whatever they see online, and this can often have a negative impact.
    Luckily, I, nor anyone I know, have never attempted the Tide Pod Challenge. I would never attempt the challenge, even if someone dared me. I do not care about views. I do not care about popularity. I don’t agree with the fact that people are putting their lives at risk for views. There are other ways to gain views, and Tide Pods should not be one of them.
    Proctor & Gamble has made good efforts such as removing YouTube videos and spreading the word of the danger. However, I believe people will still consume the pods, and the only way to completely dissolve the problem would be to stop selling Tide Pods. They should try to develop a Tide Pod with nontoxic chemicals that are not harmful to the human body.

  58. Most teens are doing the Tide Pod Challenge as a joke, to get a laugh from their friends. In our generation as teens, if someone poisoned is funny, then yes were a a stupid generation. Also, there is no such thing as “bad publicity,” Tide Pods are bought everywhere just so teens can show their friends. Companies shouldn’t work around the teens, if they make a product they shouldn’t bend for a challenge, unless it is harming people that aren’t being funny (like babies).

  59. People will do anything for attention these days. If someone wants to eat soap because they think it’s funny, then so be it. Tide should not be at fault at all for this. They created this product to appeal to customers and try to make things more convenient. I’m sure the free market will still flock towards the tide pods because they know how dumb it is to eat a tide pod.

  60. tide pods were made to clean clothes and that’s what tide intended, so if someone wants to eat there product so they can get attention and because they think its funny then let them tide didn’t tell them to eat it and make a video out of it.

  61. In my opinion, I think the Tide Pod challenge is very stupid and immature. Tide Pods are meant for the washer and dishwasher, not to be eaten. I feel as though many teenagers do this for views on social media such as Youtube, Facebook, Twitter, and many others. The teenagers don’t necessarily care about their health, they just care about their video going viral on the internet. Many of the people performing this challenge are unaware of the consequences that the Pods have on their bodies. They are exposing themselves to toxic and harmful substances that can hurt their bodies in the long run, all for views on their video.

  62. In my opinion the Tide pod challenge is stupid. There have been 10 death to people eating tide pods. two were babies and eight of them were seniors with dementia. teens do this because they want to look cool but end up in the hospital. they need to stop now.

  63. I think that many of these teens do the Tide Pod challenge for atenttion. Social Media makes us do anything for followers and atenttion now a days. It can make us feel followed, maybe even loved.
    I don’t have any personal relations to the Tide Pod challenge, and I wouldn’t try to do it, because I feel like people just do this because they don’t feel loved, and I feel good with myself and loved.
    I think that brands should look more into the problems in social media s their products doesn’t become a target like the Tide Pods. This way kids will be in a safe environment and the brand won’t have a bad reputation.

  64. In my opinion, I believe kids do the Tide Pod challenge as a way to “go with the flow”. When they see others doing it, especially celebrities, they tend to do it as well to usually gain more attention. This is mainly due to the accessible social media as well as how fast things can spread. There is a lot of power in social media, as it can influence many people due to such a large platform. This suggests that our generation is easily swayed by the things they find on social media and they tend to crave recognition among friends.
    I currently have no connection to the challenge, despite hearing about it. I would like to say that I have no intention of doing the challenge, mainly due to how senseless it is. I personally think those that want to become well-known will do the challenge. Generally, people with common sense will be able to avoid doing this unless peer pressure is involved.
    I think Proctor & Gamble has handled the problem of the Tide Pod Challenge very professionally. They have tried to change many things to reduce the amount of incidents concerning the pods, such as coating the pods with a bitter taste and changing the packaging to prevent toddlers from consuming them. They have also found a way to make the Tide Pod Challenge look stupid. Using social media, they have made the idea of eating a pod look like what a dumb person might do, making teens less likely to do the challenge. Proctor & Gamble have also used celebrities to convince people not to do the challenge as well. As for now, I think the company as done enough, by simply letting the thing that helped spread the challenge change the opinions of others. There is nothing the company can do for the negligence of teens. In order to protect and improve their products and their brain identities, I believe companies should modify the design of their products to make it less accessible to consuming it. They can also poll people on what they like and what they don’t like with the product, and use the results to improve it.

  65. I believe that some teens are doing the Tide Pod Challenge because they think it’s a funny thing to do. And, some teens may feel the need to fit in by doing this “challenge.” These instances show that my generation is a bunch of teenagers all trying to be like each other, even when doing dangerous actions like the Tide Pod Challenge. The power of social media can be extremely dangerous in a numerous amount of instances. In this one, teenagers are getting sick after participating in this “challenge.”
    I do not have any personal connections to the Tide Pod Challenge. I would not be tempted to do it if someone dared me. I would not participate in this “challenge” because I think it is just a stupid idea. If someone were to ask me to do this, I would not even question my gut feeling which would be “absolutely not.” People get sick after doing these actions, and I would not want to join them.
    Procter & Gamble has tried to spread the message that participating in this challenge is a dangerous and stupid idea. They have also changed their packaging of the Pods so that younger kids are not able to reach them anymore. I think that the company has done enough, because there really is no absolute way to completely get rid of a challenge like one of these that are extremely popular. Other companies should do the same things as Procter & Gamble. And, they should continue to improve their companies as a whole.

  66. Teens are eating Tide Pods purely for the social gratification, and the reward of attention; which is craved by all humans. Teens are already known to be risk takers and not be very keen to evaluating situations, so challenges such as this are spread and done quickly. This quite simply reveals that many kids of our generation are dependent on social media to supply them with the social interaction that used to be had from face-to-face interaction.
    I have never and will never attempt a challenge so foolish. I do not feel I need attention from people online, most of which I have never met before. When someone attempts something risky online, it makes them seem as they are putting on a show for another; just providing entertainment. Why would I risk my own health just to please someone I don’t even know?
    Proctor & Gamble has handled this situation well by getting popular people to denounce the challenge. As well as getting some experts to create meme-like responses to the challenges, connecting the young social media presence. By expressing their concern and fixing the product, Proctor & Gamble has made themselves look like they care for the welfare of society. Yes, I believe that P&G has done everything they can from their end; the only thing that must be done is on the audience’s end. Companies should not allow themselves to take the blame for their consumers’ decisions, this would put them at fault for liability.

  67. I believe that some teens are still doing the Tide Pod Challenge because of just how much exposure it’s gotten from the media. As a result, some sees the Tide Pod Challenge as a easy way of getting more views, because everyone have an option on it, ranging from ‘stupid things that teenagers do’ to the memes that it generates. Even with it becoming more and more of a joke, it’s still widely known and stupid enough that it’ll catch people’s attention. Social media is really influential to our generation, with almost everyone having easy access on their smartphones. The idea of having everyone watch you and know your name can be really appealing, which causes some to do things that they wouldn’t normally do in order to catch people’s attention.

    Aside from seeing some of the memes on social media, and hearing a few jokes about Tide Pods, I don’t have much personal connection to the Tide Pod Challenge. It’s definitely not something that I will ever partake in, dare or not, with its health hazards and the effects it has on the human body.

    Proctor & Gamble has been handling this situation extremely well as a business, ever since the beginning. They have taken action to protect consumers even before the challenge by making the packaging bitter and harder to open. Proctor & Gamble has done their best to raise awareness of how dangerous the Tide Pod Challenge is. Their vigilance and quick responses to the issue is something that companies could do to protect and improve their products and their brand identities.

  68. 1. Some teens might be doing the Tide Pod challenge to get views, look funny or cool.

    2. No, I don’t have any personal connections to the Tide Pod challenge. I would not be tempted to do it if someone dared it because I know its dangerous.

    3. They handled this problem by telling the world that it’s dangerous and made it harder to get them. I think the company has done enough. Companies can’t really do anything because teens are just stupid for wanting to eat a material that is not meant for eating.

  69. In my opinion, some teens are doing the Tide Pod Challenge, because they want attention and think it’s cool to have the guts to eat detergent. This says about my generation that, for the most part, we are insecure and need validation from our peers to prove our worth. Of the power of social media, it shows how fast ideas can spread on platforms and affect those who use them.

    No, I do not have any personal connection to the Tide Pod Challenge, and I believe that’s due to the people I choose to surround myself with. I would not be tempted to do it if someone dared me as I think the whole idea of the challenge is absolutely ridiculous. If detergent was meant to be eaten, it would be labeled as food; why put your health at risk for five minutes of fame?

    Proctor & Gamble has handled this problem from a business perspective quite well. By not apologizing to people doing the TidePod challenge, it is straying from legal persecution. Additionally, instead of getting rid of the product, it has taken measures to make the pods safer for consumers by coating them with a bitter taste and making them harder to open. I do think the company has done enough. I’m not exactly sure what else companies should be doing to protect and improve their products and their brand identities, but I think that Proctor & Gamble is headed in the right direction. Regardless, there is only so much you can do as a business as the consumer is responsible for their own actions.

  70. I n my opinion most teen are doing the pod challenge because of peer pressure going around in real life and in social media, social media will mostly encourage them.
    I had a couple of friends and partners in class who from time to time dared me and others to do the challenge, but we always rejected them with the excuse that our parents wold think that we were crazy. In fact I knew one kid who was sent to a therapist because his mom saw him do the challenge.
    P&G have done enough, for a company and us smart adults they have probably done all they could do. But today there is just some people who are stupid enough to risk their lives no matter what others may say.

  71. I think that some teens are doing the Tide Pod Challenge to get attention or because someone is pressuring them. Parent of this generation should be more strict or have more control on their kids because social media can be dangerous like in this case.
    I don’t have any personal connection to the Tide Pod Challenge and I would never do it because it puts your life in risk and you don’t get anything by doing it.
    Proctor & Gamble have done everything they could with this case; they have spread the word that this product is dangerous if you ingest, and they made the packages of this product in a way so kids cant get to them.
    Companies cant do anything else, if people want to put their life in risk there is nothing they can do.

  72. I’m completely shocked to such an abnormality! It’s just insane and stupid how people can participate in this challenge. In my opinion, teenagers are participating in the “Tide Pod Challenge” to get attention and to “prove” themselves to their friends or to impress someone. I hardly believe that they are thinking of the consequences of ingesting Tide Pod.
    Grouping all the facts about this challenge, it’s really important to talk about the big influence of Social Media in the teenager’s life, which basically was the main reason for the challenge.
    Fortunately, I’m not involved and none of my friends did the Tide Pod Challenge.
    Proctor & Gamble handled the problem quite well in a business type of view. They took measures to make the pods safer. Additionally, the company has everything labeled on its prodcut, and they should not be blamed for a teenager’s stupidity.

  73. In my opinion this generation of teens are very involved in social media, and they would do anything as eating a laundry detergent pod as dumb as it sounds, to get attention and to get “recognized” by the internet, also peer pressure plays a really big role in this scenario, when you’re friends do it and you’re the one that doesn’t follow, you are going to be called names and they’ll start saying that you’re afraid, since people don’t like to be called like that they’ll do it. We can say that if these teenagers keep doing this type of thing just to get attention, we’re not going to look at a bright future

    Me as a teenager of this generation luckily I don’t have any personal connection with this challenge, and I would never be tempted or even think about doing it since this type of challenge is reckless and risky to your own life.

    Proctor & Gamble is and has handled this challenge well. and I think its great that instead of getting rid and removing the product, they have been taking safety measures to make the pods safer for consumers, by dipping them in a coat with a bitter taste and making them harder to open the packets that contain the pods in the stores. I think companies are doing what they can at the moment, but is not certainly working since people are still doing the challenge.

  74. 1) I believe that teens are doing the Tide Pod Challenge as they see it as the new hot trend. It says that my generation is the type to jump off a cliff if all their friends did.

    2)I have no real connection to the Tide Pod Challenge other then watching the seeds implanted in the heads of others on the internet. I wouldn’t be tempted to do it if someone dared me as I know that I would rather not die.

    3)They handled it in a fashion to discourage it in an effort to stop their name from going down the drain. I believe they have done enough as is since a challenge like this will die out. They should improve the product by making it non-toxic or at least make it look less like candy to make sure that if another challenge like the Tide Pod Challenge comes along, it won’t be as harmful.

  75. I believe that teenagers are performing the the tide pod challenge because they want to expand themselves in terms of social media popularity. This displays that this generation is really connected and tied to social media and it’s also becoming a really big part of our lives and it will continue to do so. This article also explains how social media is having a negative impact on people’s lives.

    I am not connected to the Tide Pod Challenge in any way. Thankfully, none of my friends or family members have done it. I would personally NEVER be tempted to do this challenge not even if I’m dared to do it. This is because it is unhealthy due to how many chemicals it contains. You are basically putting chemicals that make your clothes cleaner in your stomach.

    Proctor & Gamble have attempted to handled this by trying to get the word out that this is dangerous and deadly to consume any for of laundry detergent they have also tried improving packaging so littler kids cannot get in them.

  76. 1. I think teens are doing the tide pod challenge because they think it is “cool” and because the product itself looks like a candy. I think that our generation is at an all time low.

    2. I have never done the challenge but I have watched videos of other people doing it. I would never do it because it is really bad for your health and people have already died from it.

    3. Yes, protect and gamble has been effective to stop the problem and I personally don’t think they can do much more. If it goes to extreme they could terminate the product although it is an innovation the laundry detergent.

  77. I think that teens are doing the Tide Pod Challenge to follow the trends of social media. Everyone wants to be apart of the big deal, and will join it in many ways. This says about my generation about following ridiculous trends that could get you hurt badly. It shows how big social media is in todays world and how it can influence ones life.

    No, I do not have any personal connection to the tide pod challenge. If someone dared me, I would not even attempt it. Tide pods are supposed to go inside home objects, not a humans stomach, It is not made for the stomach to handle the type of liquids it holds.

    The company Proctor & Gamble have tried speaking out saying its dangerous, and also taking it off shelfs. I do not think the company has done enough. This can make the company look bad, and so fourth. They should be writing labels and saying in ads the effects of eating it or digesting one.

  78. Teens are doing the Tide Pod Challenge to gain publicity and relevance. Eating Tide Pods is really a meme teenagers joke about, but a select few actually eat the Tide Pods in order to attract the almost inevitable attention. When one person sees the act on social media, statistically, another is bound to repeat it. As a teenager, I see our potential to be extremely irrational and very confusing when observed by other age groups. We see something that is clearly dangerous and stupid but still fathom doing it because hey, attention, right? The power of social media is magnified when it comes to teens because of our susceptibility to dangerous activities (e.g. Tide Pod Challenge) and underdeveloped brains. In the past, a teen could have done something extremely stupid, dangerous (but awesome), and no one else would know it happened. Now we basically strive to make sure as many people know as possible. No foolish act goes unseen, especially in 2018.

    I won’t lie. The Tide Pod memes are funny. But I value my digestive system a tad much to actually ingest a capsule of detergent. It’s just not something I want to deal with. Keep the memes coming, but don’t eat Tide Pods. It won’t be funny in the emergency room.

    Proctor & Gamble has passed their own Tide Pod Challenge with flying colors. The fact that they countered a potentially lethal attack on their corporate reputation with such eloquence and finesse was astounding. They fought memes with memes. This is how companies should handle threats to their reputations: by making a measured and targeted response that shifts the blame off of them and shows that they care about consumer concerns. There are always going to be people who eat Tide Pods; what matters is that companies stress their disapproval and concern by using clever and possibly humorous tactics in crafting a response.

  79. Kids are now doing the “Tidepod Challenge” because it is a be trendy thing that is spreading around the internet through multiple platforms of social media. Some have choose to upload videos to Snapchat, Instagram, and Twitter the new mainstream platforms melenials are using. This challenge has become a “meme” making some tempted to get attention and show they are different and look like a cool or hip person joining on the trend. Social media has a large part in causing this challenge to surface and become as large as it is now. It had surfaced a while ago like in 2016 then it had died down. Then it resurfaced now and has caused so many unnecessary deaths and other problems that could have been stopped. These new platforms have influenced so many to do this. Eventually this “challenge” will pass on and another one will surface on these social media platforms. These challenges start all the time and are hard to prevent with the widespread and influence of social media. Social media can be used to stop this challenge but can’t prepare for the next one.

  80. Teens today are doing the Tide Pod challenge cause they thinks its ok and awesome to do it. What this is showing us is that we/us are being influenced by idiotic ideas and how easily manipulative our generation is just from a social media post from someone doing dumb/stupid challenges. Personally I have no connection to the tide pod challenge because I have no intentions on doing it, cause it can harm you. Cause it is such a stupid idea taking chemicals into your body which can cause complications later on or can cause death if taken in too much. I would not be tempted to do this challenge if someone dared me. Overall this is a harmful challenge to do. So stop this asap.

  81. Teens are doing the Tide Pod Challenge after seeing their friends or other people do it on social media. They saw the videos and thought it would be a good idea to do it as well. These challenges show just how powerful the social media is. When someone sees something they like they most likely want to recreate it.

    I personally dont have any connection to the challenge. The first time I heard about it was when I read this article. If someone dared me to eat a Tide Pod, I would never do it just because how stupid it is. I mean, why would I risk my life by eating a laundry detergent tablet.

    Proctor & Gamble have tackled this problem by creating awareness, redesigning packages and working with social media platforms such as Youtube. I think the company has done plenty enough to try to stop this stupid trend and now its just up to the people to get a grip of their selves. The company should just lay back and hope for the people to understand how childish and foolish they act when they do things such as this.

  82. I believe the reason teens are doing the tide pod challenge is because everyone in that generation just always seems to follow the crowd. Following the crowd is not something people should be doing as it can bring habits and issues.

    I actually do have a connection. I made an aftershock psa segment about the tide pod challenge, so in a sense, I do have a way of knowing about them.

    In all honesty I think no company is safe but at the same time they can’t be prosecuted for things like kids eating tide pods. The products have markings and warnings and special locks to keep young children out. So if a teen decides to eat a tide pod, the teen and his/her legal guardian should be at fault.

  83. The Tide Pod challenge seems to be one of those “cool” things people are doing these days. In my opinion, eating tide pods is a joke to teenagers. “I’ll see you guys later, I’m going to go eat some tide pods.” is just kids being sarcastic and is making fun of people who are stupid enough to actually participate in the challenge. I think my generation is not stupid enough to think that eating tide pods is actually something cool. Social media has definitely caused this challenge to be viral but it is up to people who do the challenge to be stupid enough. P&G did their part as a business they warned the consequences of eating a pod and how danger it is, also the company also helped dealing with that. They enforced the packages so little kids can’t open and eat, they deleted all videos with Youtube on internet so it wouldn’t influence people to do this challenge.

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