Latest Articles

The Week in Review:

Poor Perfume Sales Reveal the Powerful Connection between Business and Celebrity

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Sometimes even Swifties need to take the good with the bad. On August 18, fans tuned in for Taylor Swift’s much-anticipated Yahoo Worldwide Live Stream. The next day, cosmetics company Elizabeth Arden blamed its worst quarterly financial results ever on slow sales of celebrity perfumes, especially scents endorsed by Taylor Swift and Justin Bieber. It’s a reminder that behind every brand is a business working hard to be profitable, and celebrity endorsements can influence success.


Six Money Moves for Your Future

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KWHS guest columnist Eric Watson, financial writer for Money Crashers Personal Finance who advises young people on career development, retirement planning and smart money management, offers suggestions to boost your future financial health.


Understanding the Mobile Wallet Market

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Shoppers with a mobile wallet app can start using their smartphones to make payments at any store that uses a near-field communication reader available at checkout. Lots of companies, from Google to startup Venmo have entered the mobile wallet market, and yet consumers are slow to adopt this new payment method. What’s behind the lack of popularity? Will mobile wallets ever become the norm? This Knowledge@Wharton article – with KWHS commentary from young Silicon Valley tech whiz Daniel Brusilovsky – explores these questions and more.


An Intelligent Glove, a Smartphone App and a Teen’s Perspective on What’s Missing in School

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Jake Coppinger, 17, has always loved technology. When he didn’t get the type of experimentation he was looking for in high school, he began to explore bigger and better ways of creating things on his own. The result? Swirlesque, an intelligent glove that can recognize hand gestures and communicate with a Smartphone to connect to any Internet-enabled device. Coppinger discusses the power of innovative thinking, both inside and outside the classroom.